Thursday June 28, 2018, Toronto – We are delighted to announce the launch of our new brand identity.
As part of the 2015-2020 Strategic Plan, rebranding was identified as a strategic goal for Surrey Place Centre. Rebranding was required based on several reasons including: our significant growth and change at Surrey Place Centre over the last ten years; the need to update and refresh our brand to reflect who we are and what we do; to help communicate to people the services we provide; to help us define a clear and updated value proposition; and to establish a strong visual identity.
Our new name, ‘Surrey Place’, and new logo design, was developed based on feedback we received from staff, volunteers and external stakeholders, including clients, families, partner agencies and our funders. Feedback was received from over 300 people in the form of focus group sessions, interviews and an online survey. The main themes from this feedback included Surrey Place being viewed as a leader, driving system-wide change and offering a welcoming, safe and inclusive place where clients, families and caregivers feel comfortable and connected to the community. In addition, the Surrey Place name was viewed very positively, based on our reputation for providing high quality services for many years. Feedback did suggest we drop the ‘Centre’ from our name, as we have grown to over 10 locations in the Greater Toronto Area.
Our new logo, colours and fonts signify a professional, warm and inclusive image, reflective of our organization. The circular logo image was selected as representing our commitment to the community.
In the coming months we will be redesigning our website www.surreyplace.ca with a focus on user experience. In the meantime, we have incorporated our new brand identity, name, logo and colours.
We have been very pleased by the tremendous engagement and excitement generated as we prepared for today’s launch. We want to remind our clients, families, caregivers, community partners and funders of our on-going commitment to providing specialized, high quality, evidence-based care to people of all ages with developmental disabilities, autism spectrum disorder and to the blind or those with low-vision. We will continue to collaborate with our partner agencies and funders as we endeavour to enhance services to people living with developmental disabilities and autism spectrum disorder.