Communicating with Purpose
2021/22 in Review
At Surrey Place, making impactful connections with our clients, families, caregivers, and healthcare professionals is at the heart of what we do. This fiscal year, we continued growing existing relationships and cultivated new ones through our social media channels and email marketing efforts. We developed relevant content and accessible resources to support our community. We kept our audience informed on services and updates from across the organization and collaborated with staff and clients, giving them a platform to share their diverse stories. We continue to see an increase in followers across all our social media platforms at 65%, respectfully, and higher levels of engagement on posts, through likes, comments, and shares than in previous years.
Since expanding our brand guidelines in the previous fiscal year, the toolkit has been applied to all Surrey Place platforms, both internally and externally. The toolkit has applied many variables to ensure greater accessibility and ease of reading. It has also increased diversity in our photos and illustrations with 70% of our assets featuring our own clients and staff. By using cohesive branding across platform, the Surrey Place brand is becoming more recognizable and unique to our organization.
Launch of new Surrey Place & Foundation Website
After receiving feedback that our websites were difficult to use, we set out to create a modern and more accessible informational user experience for families, professionals, and clients with developmental disabilities. We collaborated with an external partner, Neglia Designs to create simple-to-use navigation components and accessibility plug-ins, for a positive experience for every type of user. After launching the website in February 2022, we heard that 65% of surveyed users were satisfied with the updates and reported it was easy to use.
Launch of MySurreyPlace Client Portal
In February 2021, we launched MySurreyPlace Client Portal. The exciting new platform was created in partnership with CRMD Dynamics to simplify and improve the user experiences for clients and families when registering for our Wellness events. Not only has the automated process streamlined the workflow for our clinicians, but it has also digitized the health records of our clients to a centralized hub, making them secure and accessible anywhere.